A Rejoinder to Consumerism's effect upon Evangelicalism

Ligon Duncan

The word of God is not for sale; and therefore it has no need of shrewd salesman. The word of God is not seeking patrons; therefore it refuses price cutting and bargaining; therefore it has no need of middlemen. The word of God does not compete with other commodities which are being offered to men on the bargain counter of life. It does not care to be sold at any price. It only desires to be its own genuine self, without being compelled to suffer alterations and modifications. . . . It will, however, not stoop to overcome resistance with bargain counter methods. Promoters’ success are sham victories; their crowded churches and the breathlessness of their audiences have nothing in common with the word of God.

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