Call me old fashioned.....

Step aside, all you who have personal websites which have sidebar columns with titles like `What Great Things Famous People Are Saying About Me!'.  Christian Smith, Professor of Sociology at Notre Dame, is starting a new trend in self-promotion: reviewing his own book for Amazon and giving it five stars.

Call me a a fuddy-duddy, hidebound reactionary (that's never been done before.....), but I have always thought  a book is best reviewed by someone who, errm,  well, gosh, you know, didn't actually write it, and old fashioned stuff like that.

Still, maybe this will prove to be a new trend.  If it does, somebody should write a sociological/psychological analysis of it.