Velvet Theology

In Velvet Elvis, Rob Bell writes:

"And when Jesus died on the cross he died for everybody.
Everybody.
Everywhere.
Every tribe, every nation, every tongue, every people group.
Jesus said that when he was lifted up, he would draw all people to himself.
All people. Everywhere.
Everybody's sins on the cross with Jesus . . . forgiveness is true for everybody.
And this reality extends beyond this life.
Heaven is full of forgiven people.
Hell is forgiven people.
Heaven is full of forgiven people God loves, whom Jesus died for.
Hell is full of forgiven people God loves, who Jesus died for.
The difference is how we choose to live, which story we choose to live in, which version of reality we trust.
Ours or God's." I wonder, though, if all the people in hell are forgiven, why are they damned?  

Bell is promoting the love of God at the expense of his justice, giving us a God of unjust love rather than a God of crucified love and holy justice. 

This is velvet theology indeed: soft and cushy, and at the same time garish in its caricature of the character of God.